Think you’ve locked down your online brand? With so many opportunities for communicating with customers, odds are there’s room for improvement. Matt Tara, owner of Tucker Blair, is a man focused on the details. It’s no surprise he has worked tirelessly to promote the Tucker Blair brand through every single aspect of his business. Have you?
Tucker Blair’s principles specifically state, “We don’t do ordinary. Every time we design a product, we see an opportunity to make something extraordinary. To make the most of those opportunities, we infuse every one of our products with a sense of style, wit and creativity—from belts and flasks to coasters and key fobs.” Matt has embraced this concept in his branding as well, hand-crafting a customer experience that epitomizes his product and supports his business goals.
Watch this week’s #SellMore video to hear Matt share how Tucker Blair thinks about every customer touchpoint. From checkout page to social, from emails to packaging, he leaves no branded stone unturned.
Matt Tara, owner of Tucker Blair, shares branding tips
Don’t forget to tune in next week for another episode of #SellMore!
The post How Tucker Blair creates a brand shoppers take personally [VIDEO] appeared first on The Bigcommerce Blog.
